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In our 2008 projects:
- We conducted a weekly advertising tracking via face-to-face interviews with 700 consumers, using Palms and reported the findings simultaneously over the Internet,
- We conducted interviews with 300 sales points each week, using Palms and reported the findings simultaneously over the Internet,
- We conducted a total of 55,000 face-to-face interviews with consumers and as B2B,
- We spent a total of 919 hours for in-depth interviews and focus groups,
- We conducted trend seminars / workshops that lasted a total of 20 hours,
- We published Idefil / trend reports.
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