1 : By following the changing trends in Turkey and around the World, we determined a course for Turkey. We realized that the obedience value has retrograded and been replaced by other values such as “power” and “opportunities”.
2 : We attributed different foods to different cultural phases in the World and in Turkey. We defined the cultural phase in Turkey by pumpkin.
http://trendgroup.tumblr.com/
3 : We explained the trends to a group composed of designers and artists by the means of foods prepared by chef Beril Şanal. We attributed specific dishes to specific trends and we cooked them, all in all 18 different dishes.
4 : We combined design with research. While our researches were in progress, we started designing various solutions in the form of ideas, products, services and communication.
5 : We started to use more infographics in presenting our research reports and findings.
6 : We prepared 75 trend kits consisting of future trends, concepts, smells, textures, flavors and gifts.
7 : We worked on various concepts and venue designs regarding night life and alcoholic beverages.
8 : In order to improve the internal communications at corporations, we employed semiology and psychology disciplines in our researches.
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9 : To be able to answer the question “How conservative Turkey is?”, we initiated the conservatism research in various topics (religion, economy, gender, daily life and etc.).
10 : We did satisfaction studies at universities by including the academia, administrative staff and students.
11 : We conducted an ethnographic research for our automotive client in order to inquire about the general values of car owners, their preference criteria and the features they seek while deciding on a model.
12 : Our weekly research on perception management, advertising and media effectiveness has been ongoing since 2006. This research is being reported real time on the Internet.
13 : Our merchants project that has been ongoing since 2006, is also being reported real time.
14 : We organized seven trends seminars.
15 : We printed each and every trend topic with related photography and texts on cards and we shared these in our İdestok box. We started to work on an Apple application.
16 : We delivered a training about ethnographic research on behalf of Researchers Association. |
