By following the changing trends in Turkey and around the World, we determined a course for Turkey. We realized that the obedience value has retrograded and been replaced by other values such as “power” and “opportunities”.

We attributed different foods to different cultural phases in the World and in Turkey. We defined the cultural phase in Turkey by pumpkin.

We explained the trends to a group composed of designers and artists by the means of foods prepared by chef Beril Şanal. We attributed specific dishes to specific trends and we cooked them, all in all 18 different dishes.

We combined design with research. While our researches were in progress we started designing
various solutions in the form of ideas, products, services
and communication.

We started to use more infographics in presenting our research reports and findings.

We prepared 75 trend
kits consisting of future trends, concepts, smells, textures, flavors and gifts.

We worked on various concepts and venue designs regarding night life and alcoholic beverages.

In order to improve the internal communications at corporations, we employed semiology and psychology disciplines in our researches.

To be able to answer the question “How conservative Turkey is?”, we initiated the conservatism research in various topics (religion, economy, gender, daily life and etc.).

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Trend Group is a research agency specialized in B2B, consumer and retailer, youth, children, women, SME (small to medium size companies), financial services, social trends, futuristic trends.

Marketing Research: We employ both qualitative and quantitative methods for executing several researches, such as consumer profiling, target group segmentation, awareness, usage habits and attitudes, corporate image and brand image, customer satisfaction, creative and media planning, promotion effectiveness, factors effecting sales, product tests, concept tests, social researches and feasibility researches.

Research Consultancy and Trainings : We offer training and consultancy services on brand positioning, trends, research techniques and implementations. We occasionally cooperate with other research agencies within the framework of our consultancy and training services.



Electronic Data Gathering and Real Time Reporting over the Internet: Our clients can view the results of their advertising tracking, merchandising performance and image researches, that we gather daily via electronic media, simultaneously over the internet.

Empathic / Ethnographic Researches: Empathic researches present more profound, more satisfactory and vivid insights. In these type of researches, we become a part of the target consumer’s daily life (such as shopping, driving, watching TV, reading newspapers together with them, etc.), therefore these researches enable us to observe more and develop empathy. Various disciplines are involved in these types of researches such as philosophy (semiology), psychology, social anthropology.

Idefil Trend Tracking: We regularly conduct researches such as Values, Habitat, Wireless Youth, Take Good Care of Yourself (holistic health approaches), World of Women, in order to follow the rising trends and those trends that are especially embraced by the Turkish consumers. In addition to these researches, we also participate in design fairs and fitness festivals, and follow transactional analysis seminars. We share the latest trends through Idefil workshops.


Photograph: Nurhan Keeler Milan Design Fair 2008
All pictures are copyrighted to Yigit Yazici		 Web Design: Handan Ertaş