75% of Trend Group’s research projects are of quantitative nature. Quantitative researches provide numeric data that enable us to derive general conclusions. In this research type, a big sample size (number of interviews), that is generally representative of the target and that has a minor margin of error, is employed. Quantitative researches are predesigned researches with predetermined phases and details and they yield statistically meaningful results:
Quantitative Research Methods that we employ:
- Face-to-face
- Interviews at home
- Interviews at work place
- Interviews at a central location (shopping arcade, hall, school canteen, cafe, wedding hall etc.)
- Interviews using multimedia such as computers
- Via telephone
- Via post
- Via emails
|
Quantitative Researches:
- B2B; industrial, SME (small to medium size companies), feasibility researches
- Target group profiling, segmentation
- Awareness, usage and purchase habits
- Customer satisfaction
- Image
- Advertising effectiveness
- Promotion effectiveness
- Concept tests
- Product, brandname and packaging tests
|
