Wireless Youth
From a Tale to AniTale
World of Women
Take good care of yourself
How far is the Latin movement?
Manager Moms
Other Idefil topics
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Various researches and resources are used to identify the upcoming trends that may affect the Turkish consumers:
- Values and habitat surveys– Trend Group
- Consumer segments in Turkey and in the world, identified according to values– Trend Group and other resources
- Wireless Youth - Trend Group
- World of Women - Trend Group
- Transactional Analysis (psychology) seminars
- Fitness Festivals in Florence and Rimini
- Milan Design Fair
- Music and cinema trends in London
- Interviews with opinion leaders
Idefil report of 2008 is themed as “escape” and divided into five main topics:
- Emotional maths
- As if’s
- Festival homes
- Organic and fair trade
- Simple is beautiful and a lot
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